Ethereum Movie Venture has announced that its Phase 2 ICO has sold out, capping out at $1.8 Million US. Ethereum Movie Venture is the platform for the first Ethereum funded movie. The movie is being represented by the ERC-20 certified EMV Token which is being traded on two exchanges – idex.market and Ether.Delta.
The team around the Swiss Production company are trying to create Ethereum adoption for mainstream consumers. For this, they are working on an independent movie about an Australian circus family that gets in trouble over some Ether they find in a hardware wallet. The fictional movie, based on a real circus family and a real circus festival, has been described as a post-truth mockumentary. In order to connect to mainstream consumers emovieventure launched a phase 3 of its ICO. The company will start selling early bird tickets for Video on Demand for the movie. The first 20,000 tickets receive 5MV and a small amount of Ether each. By taking this approach, the consumers will have to use the Ethereum-Blockchain to access the movie; consumers who do not manage to get the early-bird tickets will have to buy EMV on the markets.